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	<title>True Blood News at The Nest &#187; Southern Comfort</title>
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		<title>Southern Comfort to be True Blood UK Sponsor</title>
		<link>http://www.trueblood-news.com/southern-comfort-to-be-true-blood-uk-sponsor</link>
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		<pubDate>Thu, 04 Feb 2010 20:16:47 +0000</pubDate>
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		<category><![CDATA[Southern Comfort]]></category>

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		<description><![CDATA[Southern Comfort has signed up to be the sponsor of True Blood, ahead of the show’s second season premiere on FX (UK) later this month. The deal, negotiated by Sky Media and Universal McCann, will see the global drinks company sponsoring the show as part of an on and off-air campaign, including series marketing for [...]]]></description>
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