Southern Comfort to be True Blood UK Sponsor
By Lividity on February 4th, 2010 at 3:16 pm | 3 Comments »
Southern Comfort has signed up to be the sponsor of True Blood, ahead of the show’s second season premiere on FX (UK) later this month. The deal, negotiated by Sky Media and Universal McCann, will see the global drinks company sponsoring the show as part of an on and off-air campaign, including series marketing for the duration of the season.
The exclusive sponsorship will include a microsite, which people can visit to win Southern Comfort prizes. It will also see Southern Comfort branding throughout FX’s marketing push, which will comprise of promotional spots across Sky’s network of stations, Out-of-Home activity, and a national Press campaign.
No plans yet to create limited edition set of True Blood Southern Comfort collectible bottles, but wouldn’t that be awesome?
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