Southern Comfort has signed up to be the sponsor of True Blood, ahead of the show’s second season premiere on FX (UK) later this month. The deal, negotiated by Sky Media and Universal McCann, will see the global drinks company sponsoring the show as part of an on and off-air campaign, including series marketing for the duration of the season.
The exclusive sponsorship will include a microsite, which people can visit to win Southern Comfort prizes. It will also see Southern Comfort branding throughout FX’s marketing push, which will comprise of promotional spots across Sky’s network of stations, Out-of-Home activity, and a national Press campaign.
No plans yet to create limited edition set of True Blood Southern Comfort collectible bottles, but wouldn’t that be awesome?
Hilarious! I’m gonna get a mate to send me the Bill and Sookie one.
WTF with the Eric and Sookie one! They needed to have naked Bill and Sookie! Actually, I have a friend over there or better still, my sister and nephew are going to London in May!!! Yippee! Will also get a Bill and Sookie one!
I would love a B/S one and you’re right. WTF Eric and Sookie? It was a 10 second dream and it better stay that way.